First we conducted a detailed analysis of the existing website to identify components that wouldn't fit on the new approach and also components that could be re-used.

During this phase we also interviewed several managers responsible for areas where update was needed frequently. Our goal was to identify what would be needed to build a customized and efficient content management system to facilitate the updating of the site.

Then we created several templates that implemented the new design - including a new logo - and presented the templates to the managers responsible for the website revamping.

After choosing a template, we started the development phase. This is the phase when most interaction occurs between the client and our team. We made sure that by using our development server all files would be available to the client, so that they could see the site taking shape and growing according to the decisions made in the previous phases.

Once the website was fully developed, tested and approved by the Courtside team, we moved it to our production server, making it available for the World Wide Web.

All managers who were responsible for updating the site received in-house training on how to use the content management system we developed. We worked on a one-to-one basis until all the questions were answered and they felt confident to use the content management system and keep the site content fresh.